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The state of Iowa will use American Rescue Plan money for a national ad campaign that promotes the state as a destination for visitors and workers

Davenport, IOWA – According to the statement, the state of Iowa will use federal coronavirus relief funds to pay for a $3.7 million national ad campaign that promotes the state as a destination for visitors and workers.

Officials say that the 30-second ad funded by the American Rescue Plan is part of a larger “This Is Iowa” promotional campaign.

Governor Reynolds said that this ad campaign supports state efforts to attract new residents and train existing workers to fill a growing number of high-demand job openings.

This promotional campaign will air on cable television, online on social media sites and through streaming services this week.

This story will be updated as new information become available. 

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