Davenport, IOWA – According to the statement, the new branding will be seen on the university’s website, recruitment and communications materials and its institutional logo.
The new identity comes after two years of extensive research and collaborative creative development.
Cassie Mathes, director of University Relations at UNI, said:
“In assessing our comprehensive brand research, we discovered what makes us unique in the eyes of our constituents. This has been a strong and authentic base upon which to build our brand.
One of the most important aspects of this process is that we took time as an institution to collaborate with partners across campus. This has brought a multitude of perspectives, and will ensure that we maintain consistency into the future.”